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	<title>protectearth.org</title>
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	<link>http://protectearth.org</link>
	<description>Protect Earth and Natural Resources</description>
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		<title>Know your FOOD</title>
		<link>http://protectearth.org/2011/know-your-food/</link>
		<comments>http://protectearth.org/2011/know-your-food/#comments</comments>
		<pubDate>Wed, 28 Dec 2011 07:02:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Food]]></category>

		<guid isPermaLink="false">http://protectearth.org/?p=1850</guid>
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<p><strong><div class='et-box et-warning'>
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<p><strong>Hello World,</strong></p>
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<p><strong>Today I would like to discuss a documentary called &#8220;<em>Food, Inc</em>.&#8221; by Robert Kenner. This is a must watch movie for every person who live in the USA, Canada and Europe. <strong><em>Food, Inc.</em> is an alarming expose of the way food is produced and distributed in the United States. It is interesting to know that almost everything we eat is produced and distributed by a very few huge multinational corporations, such as Monsanto and Tyson, and that quality of nutrition is secondary to production cost and corporate profits.</strong>
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<p><a href="http://protectearth.org/wp-content/uploads/2011/12/Food_inc.jpg"><img class="size-full wp-image-1851 aligncenter" title="Food_inc" src="http://protectearth.org/wp-content/uploads/2011/12/Food_inc.jpg" alt="" width="360" height="460" /></a></p>
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<p><strong>Presented statistics, expert opinions and commentaries by whistle-blowing farmers are shocking. Even worse, footage showing inhumane, unhealthy and unsanitary conditions of livestock and of food industry workers is horrific.</strong></p>
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<p><strong><em>See the FOOD Inc. trailer</em></strong></p>
<p><strong><p><a href="http://protectearth.org/2011/know-your-food/"><em>Click here to view the embedded video.</em></a></p>
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<p><strong>We also see that farming &#8212; of corn, soy and almost all other crops &#8212; is now almost completely controlled by several huge (and unsympathetic) corporations. For example, Monsanto has patented the strain of soy that is most widely grown and has found ways of prosecuting farmers who strive to avoid using their genetically engineered seed.</strong></p>
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<p><strong>Large corporations &#8212; such as Tyson and Purdue &#8212; also control the production and distribution of all kinds of meat. Kenner takes us to see the inhumane, unhealthy and unsanitary conditions in which chickens, cattle and pigs are raised and slaughtered.  Farmers and ranchers who refuse to accept the corporate program are squeezed out, and we see how for-hire food industry workers on factory farms and in slaughterhouses are constantly exploited and put in harms way.</strong></p>
<p>&nbsp;</p>
<h3><em><strong>The Future</strong></em></h3>
<p><strong>The conclusion is that agribusiness produces food that is unhealthy, in a way that is environmentally harmful and abusive of both animals and employees. Food in America, it seems, has become a guilty essential and the consequences, unless we change our ways, will not be a pleasure. The film makes it clear that it&#8217;s time to turn the situation around. But see it for yourself, and decide. This is information you need.</strong></p>
<p>&nbsp;</p>
<p><strong><em>To learn more, watch this documentary and check out their website at the following link:</em></strong></p>
<p><strong><em><a href="http://www.takepart.com/foodinc" target="_blank">http://www.takepart.com/foodinc</a></em></strong></p>
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<p><a href="http://protectearth.org/2011/know-your-food/"><em>Click here to view the embedded video.</em></a></p>
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<p><strong></div></div> </strong></p>
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		<title>Restoring the Biosphere</title>
		<link>http://protectearth.org/2011/restoring-the-biosphere/</link>
		<comments>http://protectearth.org/2011/restoring-the-biosphere/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 03:08:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Atmosphere]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://protectearth.org/?p=1784</guid>
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<p><strong>Hello World,</strong></p>
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<p><strong>Nature is working for you. If you don&#8217;t know how, consider your faucet. You bought the plumbing, and in your monthly bill you pay for the filtration plant and pipes that deliver the water, metered, to your house. But that water likely began its journey to your home probably hundreds of miles away, percolating through a forested watershed that captured the rainfall, combed it of impurities, oxygenated it in streams, delivered it to a river, and ultimately, to a municipal drinking-water reservoir. Nature provided the water composing the ice cubes rattling in your lemonade, for free. You can&#8217;t easily buy a substitute for the rainfall, the watershed, or the stream flows. It makes you wonder how much they are worth. </strong></p>
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<p><strong><a href="http://protectearth.org/wp-content/uploads/2011/12/environment-restoration.jpg"><img class="size-medium wp-image-1785 aligncenter" title="environment-restoration" src="http://protectearth.org/wp-content/uploads/2011/12/environment-restoration-281x300.jpg" alt="" width="281" height="300" /></a></strong></p>
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<p><strong>In similar fashion, the air we breathe, the food we eat, and the climate we depend on are all supplied in large measure by services that nature performs for free and we take it granted. There&#8217;s no doubt about the magnitude of human impact on the planet and nature &#8211; the degree of disruption human species have caused by altering the biological function of nearly every corner of the Earth and changing the chemistry of its atmosphere, oceans, and soils. Almost nothing remains &#8220;wild&#8221; or untouched by humans, and what does remain exists by our sufferance and will endure only with our conscious commitment. None of this, it seems is really a matter of much debate; it&#8217;s just how the world is now.</strong></p>
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<p><a href="http://protectearth.org/2011/restoring-the-biosphere/"><em>Click here to view the embedded video.</em></a></p>
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<p><strong>The reality is that modern humanity and human civilization are the fruit of a very tightly interconnected set of climate and biological conditions. In order to thrive, we need a certain kind of world &#8211; essentially the mild, moderately wet, biologically abundant world as is the natural world. We don&#8217;t know of another set of conditions &#8211; human designed or otherwise &#8211; that would allow us to thrive on this planet. </strong></p>
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<p><strong><em>Human Impact</em></strong></p>
<p><a href="http://protectearth.org/2011/restoring-the-biosphere/"><em>Click here to view the embedded video.</em></a></p>
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<p><strong>The magnitude of our ignorance about even the most fundamental aspects of the planetary systems on which we depend staggers the informed mind. We are just coming to understand the climate system. We have discovered only a fraction of the planet&#8217;s species. We are almost still in the age of alchemy when it comes to understanding the interplay of influences that make up an ecosystem. We are simply not up to the task of running the biosphere like a machine, because we don&#8217;t have a copy of the operating manual (and we are probably still illiterate). And this may be true for generations to come. </strong></p>
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<p><strong><em>Mapping Human Influence on Planet Earth</em></strong></p>
<p><a href="http://protectearth.org/2011/restoring-the-biosphere/"><em>Click here to view the embedded video.</em></a></p>
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<p><strong>That does not stop us from having to make all sorts of choices about how the planet functions. We are effectively, choosing to screw up the climate system in many ways; some of the outcomes of this are predictable and unpleasant, while others are unpredictable and potentially disastrous. Wild nature now exists almost exclusively where we protect it and garden it such as national parks and reserves. A great many species will survive only if we make saving them a priority. What the planet looks like is now largely a matter of our choices. </strong></p>
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<p><strong><em>Earth pollution:</em></strong></p>
<p><a href="http://protectearth.org/2011/restoring-the-biosphere/"><em>Click here to view the embedded video.</em></a></p>
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<p><strong><em>Restoring the Earth Community</em></strong></p>
<p><a href="http://protectearth.org/2011/restoring-the-biosphere/"><em>Click here to view the embedded video.</em></a></p>
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<p><strong>Preserving those ecosystems, and the species within them, is the best thing we can do. Humble and attentive restoration is the next best. Everything else is a distant, almost wishful, possibility. </strong></p>
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<p><a href="http://protectearth.org/2011/restoring-the-biosphere/"><em>Click here to view the embedded video.</em></a></p>
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		<title>Kyoto Protocol</title>
		<link>http://protectearth.org/2011/kyoto-protocol/</link>
		<comments>http://protectearth.org/2011/kyoto-protocol/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 06:01:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Climate]]></category>
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<p><strong>Hello World,</strong></p>
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<p><strong>It&#8217;s a shame that Canada is the first country to pull out of Kyoto Protocol. Let me tell you what exactly is Kyoto Protocol. </strong></p>
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<p><strong>Kyoto Protocol is an international agreement to reduce greenhouse gases (GHG) emissions so that climate change can be decelerated. Recognizing that developed countries are principally responsible for the current high levels of GHG emissions in the atmosphere as a result of more than 150 years of industrial activity, the protocol sets binding targets for 37 industrialized countries and the European community to reduce their GHG emissions. The protocol was adopted in Kyoto, Japan, on 11 December 1997 and entered into force on 16 February 2005. </strong></p>
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<p><a href="http://protectearth.org/wp-content/uploads/2011/12/stopglobalwarming.jpg"><img class="size-full wp-image-1754 aligncenter" title="stopglobalwarming" src="http://protectearth.org/wp-content/uploads/2011/12/stopglobalwarming.jpg" alt="" width="290" height="290" /></a></p>
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<p><strong>The details of the Kyoto Protocol can be read at the following link.</strong></p>
<p><em><a href="http://protectearth.org/wp-content/uploads/2011/12/KyotoProtocal.pdf">Kyoto Protocal</a></em></p>
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<p><strong><em>Watch this video: the Kyoto Protocol</em></strong></p>
<p><a href="http://protectearth.org/2011/kyoto-protocol/"><em>Click here to view the embedded video.</em></a></p>
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<p><strong><em>Global Warming</em></strong></p>
<p><a href="http://protectearth.org/2011/kyoto-protocol/"><em>Click here to view the embedded video.</em></a></p>
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<p><strong>The Kyoto mechanisms</strong></p>
<p><strong>Under the Treaty, countries must meet their targets primarily through national measures. However, the Kyoto Protocol offers them an additional means of meeting their targets by way of three market-based mechanisms. </strong></p>
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<p><a href="http://protectearth.org/wp-content/uploads/2011/12/kyotoprotocol1.jpg"><img class="aligncenter" title="kyotoprotocol1" src="http://protectearth.org/wp-content/uploads/2011/12/kyotoprotocol1.jpg" alt="" width="392" height="250" /></a></p>
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<p><strong><em>The Kyoto mechanisms</em> help stimulate green investment and help Parties meet their emission targets in a cost-effective way.</strong></p>
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<p><strong>The Kyoto mechanisms are:</strong></p>
<ul>
<li><strong><em>Emissions trading</em> &#8211; as set out in Article 17 of the Kyoto Protocol, allows countries that have emission units to spare &#8211; emissions permitted them but not &#8220;used&#8221; &#8211; to sell this excess capacity to countries that are over their targets. Thus, a new commodity was created in the form of emission reductions or removals. Since carbon dioxide is the principal greenhouse gas, people speak simply of trading in carbon. Carbon is now tracked and traded like any other commodity. This is known as the &#8220;carbon market.&#8221; </strong></li>
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<p><strong><em>Watch this video: Carbon Trading</em></strong></p>
<p><a href="http://protectearth.org/2011/kyoto-protocol/"><em>Click here to view the embedded video.</em></a></p>
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<ul>
<li><strong><em>Clean development mechanism (CDM)</em> &#8211; defined in Article 12 of the Protocol, allows a country with an emission-reduction or emission-limitation commitment under the Kyoto Protocol (Annex B Party) to implement an emission-reduction project in developing countries. Such projects can earn saleable certified emission reduction (CER) credits, each equivalent to one tonne of CO2, which can be counted towards meeting Kyoto targets. A CDM project activity might involve, for example, a rural electrification project using solar panels or the installation of more energy-efficient boilers. </strong></li>
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<p><strong><em>Watch this video: Clean Development Mechanism</em></strong></p>
<p><a href="http://protectearth.org/2011/kyoto-protocol/"><em>Click here to view the embedded video.</em></a></p>
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<ul>
<li type="_moz"><strong><em>Join implementation (JI)</em> &#8211; defined in Article 6 of the Kyoto Protocol, allows a country with an emission reduction or limitation commitment under the Kyoto Protocol (Annex B Party) to earn emission reduction units (ERUs) from an emission-reduction or emission removal project in another Annex B Party, each equivalent to one tonne of CO2, which can be counted towards meeting its Kyoto target. </strong></li>
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<p><strong>             Joint implementation offers Parties a flexible and cost-efficient means of fulfilling a part of their    Kyoto commitments, while the host Party benefits from foreign investment and technology transfer.</strong></p>
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<p><strong><em>How to reduce your carbon footprint</em></strong></p>
<p><a href="http://protectearth.org/2011/kyoto-protocol/"><em>Click here to view the embedded video.</em></a></p>
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<p><strong><em>Reduce your carbon footprint &#8211; Save this beautiful planet!
</em></strong></p>
<p><a href="http://protectearth.org/2011/kyoto-protocol/"><em>Click here to view the embedded video.</em></a></p>
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		<title>WAR Business</title>
		<link>http://protectearth.org/2011/stop-war/</link>
		<comments>http://protectearth.org/2011/stop-war/#comments</comments>
		<pubDate>Sat, 10 Dec 2011 09:20:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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<p><strong> Hello World,</strong></p>
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<p><strong>Did you know that?</strong>  &#8211; <strong><em>WAR IS A PROFITABLE BUSINESS  </em></strong></p>
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<p><strong>War is the most profitable business created by the greedy politicians, crooks and businessmen. Because when nation is at war, they procure armaments to destroy their enemies. If you conduct an study, the manufacturer of these armaments are the rich countries. If they will not create a war, no one will buy their products. So, in order that their weapons have a sure market, they created a conflict between people of one nation or war between nation. Huge profit awaits for this kind of evil activity. </strong></p>
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<p><a href="http://protectearth.org/wp-content/uploads/2011/12/PeaceNotWar.jpg"><img class="size-medium wp-image-1741 aligncenter" title="PeaceNotWar" src="http://protectearth.org/wp-content/uploads/2011/12/PeaceNotWar-300x260.jpg" alt="" width="300" height="260" /></a></p>
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<p><em><strong>Who Profits from WAR?</strong></em></p>
<p><strong>Greedy Politicians, businessmen, defense contractors and companies.</strong></p>
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<p><strong><em>An American Soldier Confession: War</em></strong></p>
<p><a href="http://protectearth.org/2011/stop-war/"><em>Click here to view the embedded video.</em></a></p>
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<p><strong><em>Lies of War for PROFIT
</em></strong></p>
<p><a href="http://protectearth.org/2011/stop-war/"><em>Click here to view the embedded video.</em></a></p>
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<p><strong><em>Corrupt Military &amp; Govt </em><em>-  </em><em>$2.3 TRILLION lost in 1 year?</em></strong></p>
<p><strong><p><a href="http://protectearth.org/2011/stop-war/"><em>Click here to view the embedded video.</em></a></p></strong></p>
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<p><strong><em>War Profiteers
</em></strong></p>
<p><a href="http://protectearth.org/2011/stop-war/"><em>Click here to view the embedded video.</em></a></p>
<p>&nbsp;</p>
<p><em><strong>Read the full article here:</strong></em></p>
<p><em><strong><a href="http://www.businesspundit.com/the-25-most-vicious-iraq-war-profiteers/" target="_blank">http://www.businesspundit.com/the-25-most-vicious-iraq-war-profiteers/</a></strong></em></p>
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<p><a href="http://protectearth.org/wp-content/uploads/2011/12/war2.gif"><img class="size-medium wp-image-1742 aligncenter" title="war2" src="http://protectearth.org/wp-content/uploads/2011/12/war2-300x249.gif" alt="" width="300" height="249" /></a></p>
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<p><a href="http://protectearth.org/wp-content/uploads/2011/12/stop-war.jpg"><img class="size-medium wp-image-1743 aligncenter" title="stop war" src="http://protectearth.org/wp-content/uploads/2011/12/stop-war-300x293.jpg" alt="" width="300" height="293" /></a><em><strong></strong></em></p>
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		<title>Corrupt World!</title>
		<link>http://protectearth.org/2011/stop-corruption/</link>
		<comments>http://protectearth.org/2011/stop-corruption/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 04:11:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[People]]></category>

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<p><strong>Hello World,</strong></p>
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<p><strong>Today I would like to discuss demanding transparency in the governing systems and processes which control our world. </strong></p>
<p>&nbsp;</p>
<p><strong>Corruption is a global problem. It&#8217;s not just a problem in developing world but also in developed world. Those of us in the Global North face electoral systems that essentially allow open bribery, in one form or another. Those of us in the Global South often face systems that skip over the elections altogether and go straight to the bribes&#8230;haha&#8230;what a joke with society and citizens?</strong></p>
<p>&nbsp;</p>
<p><strong><a href="http://protectearth.org/wp-content/uploads/2011/12/saynotocorruption.jpg"><img class="size-full wp-image-1707 aligncenter" title="saynotocorruption" src="http://protectearth.org/wp-content/uploads/2011/12/saynotocorruption.jpg" alt="" width="200" height="197" /></a></strong></p>
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<p><strong> And corruption tends to reinforce itself across borders, as dirty deals know no boundaries. From oil to diamonds, the commodities that make life rich in the North support corruption and oppression in the South. The corrupt have their own global network.  Corruption breeds in dark corners. It also makes good government &#8211; the intelligent policy making that underpins most solutions &#8211; virtually impossible. Schools and hospitals suffer when the bureaucrats overseeing them are skimming money. </strong></p>
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<p><strong>Businesses trying to make money without polluting suffer when compromised regulators let their competitors get away with breaking environmental laws. Elected officials who owe their offices to the campaign contributions of powerful interests find voting on the merit of laws a threat to their jobs. If we want governments that work, we need to demand transparency.</strong></p>
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<p><strong><a href="http://protectearth.org/wp-content/uploads/2011/12/anti-corruption.jpg"><img class="size-full wp-image-1708 aligncenter" title="anti-corruption" src="http://protectearth.org/wp-content/uploads/2011/12/anti-corruption.jpg" alt="" width="271" height="181" /></a></strong>
<strong> <em></em></strong></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong><em>What is transparency?</em></strong></p>
<p><strong>Openness, in all things. Transparent societies demand that their leaders conduct public business in public &#8211; they demand to see the books, to inspect the records, and to be kept abreast of potential conflicts of interest. They demand that those in power be accountable to independent legal authorities when they break the rules.</strong></p>
<p>&nbsp;</p>
<p><strong>Transparency is the battle cry of twenty first century politics.</strong></p>
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<p><strong></div></div> </strong></p>
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<p><em><strong> Corrupt World</strong></em></p>
<p>&nbsp;</p>
<p><strong>Corruption around the world remains a deeply entrenched, global concern according to <a href="http://www.transparency.org/cpi">Transparency International&#8217;s 2011 Corruption Perceptions Index (CPI)</a> &#8211; the world&#8217;s most credible measure of of domestic, public sector corruption.</strong></p>
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<p><a href="http://protectearth.org/wp-content/uploads/2011/12/Corrupt-World.png"><img class="aligncenter" title="Corrupt World" src="http://protectearth.org/wp-content/uploads/2011/12/Corrupt-World.png" alt="" width="940" height="470" /></a></p>
<p><strong><em> Picture: World Corruption Index Score 2010 (Click map for larger version)</em></strong></p>
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<p><strong>This year, two thirds of countries covered by the index were given scores less than 5 &#8211; which means they are considered significantly corrupt.  The CPI scores countries on a scale of zero to 10, with zero indicating high levels of corruption and 10, low levels. And the most corrupt places in the world are not the most surprising. Unstable governments, often with a legacy of conflict, continue to dominate the bottom rungs of the CPI. Afghanistan and Myanmar share second to last place with a score of 1.5, with Somalia and North Korea &#8211; measured for the first time &#8211; coming in last with a score of 1.</strong></p>
<p>&nbsp;</p>
<p><strong>Most Arab Spring countries rank in the lower half of the index, with scores below 4. Many of the lowest-scoring European countries are those hardest hit by the financial and debt crises – including Greece and Italy.  The UK ranks 16th, along with Austria and the Barbados, and just ahead of Belgium and Ireland. The US ranks 24th.</strong></p>
<p>&nbsp;</p>
<p><strong>The Index, which is closely watched by investors, economists, and civil society campaigners, is based on expert assessments and data from 17 surveys from 13 independent institutions, covering issues such as access to information, bribery of public officials, kickbacks in public procurement, and the enforcement of anti-corruption laws. While critics note that measuring perceptions of corruption is not the same as measuring corruption itself, the latter is almost impossible to do &#8211; as the corrupt are usually keen to cover up their tracks, hard data on graft and bribery is notoriously difficult to come by.</strong></p>
<p>&nbsp;</p>
<p><strong><em>Check out Transparency International website for latest corruption index throughout the world.
</em></strong></p>
<p><em><a href="http://www.transparency.org/policy_research/surveys_indices/cpi" target="_blank"></p>
<p>http://www.transparency.org/policy_research/surveys_indices/cpi</a></em></p>
</div></div>
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<p><strong><div class='et-box et-bio'>
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<p><strong>Video Gallery:</strong></p>
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<p><strong><em>Say NO to Corruption!</em></strong></p>
<p><strong><p><a href="http://protectearth.org/2011/stop-corruption/"><em>Click here to view the embedded video.</em></a></p></strong></p>
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<p><strong><em>Corruption, Politics and Tax Payer Money? </em></strong></p>
<p><a href="http://protectearth.org/2011/stop-corruption/"><em>Click here to view the embedded video.</em></a></p>
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<p><strong><em>Corruption news &#8211; UK
</em></strong></p>
<p><strong><p><a href="http://protectearth.org/2011/stop-corruption/"><em>Click here to view the embedded video.</em></a></p></strong></p>
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<p><strong><em>Nigeria corruption</em></strong></p>
<p><strong><p><a href="http://protectearth.org/2011/stop-corruption/"><em>Click here to view the embedded video.</em></a></p></strong></p>
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<p><strong><em>Corruption in Central Europe</em></strong></p>
<p><strong><p><a href="http://protectearth.org/2011/stop-corruption/"><em>Click here to view the embedded video.</em></a></p></strong></p>
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		<title>Stop Deforestation!</title>
		<link>http://protectearth.org/2011/stop-deforestation/</link>
		<comments>http://protectearth.org/2011/stop-deforestation/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 04:12:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Biodiversity]]></category>
		<category><![CDATA[Featured]]></category>

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<p><strong>Hello World,</strong></p>
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<p><strong>Both tropical rain forests and boreal forests are being destroyed at an alarming rate by humans for economic reasons. By the time you will finish reading this article here, an area of Brazil&#8217;s rain forest larger than 200 football fields will have been destroyed. Surprised? Don&#8217;t be surprised, humans have developed machines to rip this planet off in a matter of minutes and hours. Let&#8217;s not talk about nuclear weapons or wars but just simple natural rain forests. </strong></p>
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<p><strong>Industrial scale soybean producers in Amazon watershed are joining loggers and cattle ranchers in the land grab. Roads are cut through the forest to make valuable hardwood trees more accessible and transportable. In the Amazon, there are more than 105,000 miles of these roads, almost all made illegally, which then are used by squatters, farmers, and ranchers who clear the land by burning off the underbrush and trees that remain.</strong></p>
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<p style="text-align: center;"><strong><a href="http://protectearth.org/wp-content/uploads/2011/12/deforestation.jpg"><img class="size-medium wp-image-1646 aligncenter" title="deforestation" src="http://protectearth.org/wp-content/uploads/2011/12/deforestation-300x225.jpg" alt="" width="300" height="225" /></a><em>Picture: Stop Deforestation</em></strong></p>
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<p><strong>Let&#8217;s discuss the role of Amazon rainforest</strong>. <strong>The benefits the Amazon provides are of incalculable worth including but not limited to:</strong></p>
<ul>
<li><strong>water cycling (the forest produces not only half its own rainfall, but also much of the rain south of the Amazon and east of the Andes),</strong></li>
<li><strong>carbon sequestering (by holding and absorbing carbon dioxide, the forest mitigates global warming and cleanses the atmosphere), and</strong></li>
<li><strong>maintenance of an unmatched panoply of life</strong></li>
</ul>
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<p><strong><p><a href="http://protectearth.org/2011/stop-deforestation/"><em>Click here to view the embedded video.</em></a></p></strong></p>
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<p><strong>20% or more of the Amazon rain forest has been cut down so far. When another 20%  is destroyed, it will change forest ecology and earth&#8217;s environment significantly. This would reduce the amount of rainfall that the forest produces through the moisture the trees release into the atmosphere. To this, add global warming: remaining trees then dry out, leading to droughts and susceptibility to fire. </strong></p>
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<p><strong><p><a href="http://protectearth.org/2011/stop-deforestation/"><em>Click here to view the embedded video.</em></a></p></strong></p>
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<p><strong>Amazon forest fires burned unchecked for months during the record drought of 2005 -2006, followed in 2007 by the worst rain forest fire in human history. Smoke releases tons of carbon dioxide and other pollutants in the atmosphere, directly raising the global temperature, and further contributing to the global warming by the production of more greenhouse gases.</strong></p>
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<p><strong><em>Deforestation in Amazon</em></strong></p>
<p><strong><p><a href="http://protectearth.org/2011/stop-deforestation/"><em>Click here to view the embedded video.</em></a></p></strong></p>
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<p><strong>To give you a glimpse of role of a single tree in Amazon allow me to provide you some details. A single tree in Amazon rain forest lifts hundreds of liters of water everyday. The rain forest behaves like a green ocean, transpiring water that rains upward, as though gravity were reversed. These transpired mists then flow across the continent in great rivers of vapor. The water condenses, falls as rains, and is pulled back up again through the trees.</strong></p>
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<p><strong>Similar to Amazon rain forests, the North American continent has its own vast, endangered boreal forests of conifers. Canada&#8217;s boreal forest is an emerald halo of woodlands, wetlands, and rivers that mantles the North America. This is the greatest wilderness on the continent, a 1.3 billion-acre forest stretching from Newfoundland all the way to the Yukon.</strong></p>
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<p><strong><em>Boreal forests of Canada</em></strong></p>
<p><strong><p><a href="http://protectearth.org/2011/stop-deforestation/"><em>Click here to view the embedded video.</em></a></p></strong></p>
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<p><strong><p><a href="http://protectearth.org/2011/stop-deforestation/"><em>Click here to view the embedded video.</em></a></p></strong></p>
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<p><strong>The Canadian boreal forests hold a quarter of the world&#8217;s forests and most of its unfrozen freshwater, and sequesters 1.3 trillion metric tons of carbon. Wow, is not that interesting to know. More than 300 bird species breed there, and as many as 5 billion individual birds fly south from the boreal each autumn. Now these trees are being clear-cut to make paper, for books, catalogs, paper towels, and toilet paper. </strong></p>
<p>&nbsp;</p>
<p><strong>Stop cutting trees and clearing forests which support millions other species including us who depend on them. Think and act responsibly. Who gave you right to clear any forests when you did not plant a tree in your life? Why would you destroy the natural world when you are not helping to stay it healthy or grow it? By clearing the forests, you are destroying the habitat of species who live there and forcing them to extinction. Just think about an animal destroying your home, how would you think and react? Can you feel their pain and suffering? Time to wake up people, what a mess you have created?
</strong></p>
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<div class='et-box et-warning'>
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<p><strong>Video Gallery:</strong></p>
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<p><strong><em>Problem with Deforestation</em></strong></p>
<p><strong><p><a href="http://protectearth.org/2011/stop-deforestation/"><em>Click here to view the embedded video.</em></a></p></strong></p>
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<p><strong><em>Impact of Deforestation</em></strong></p>
<p><strong><p><a href="http://protectearth.org/2011/stop-deforestation/"><em>Click here to view the embedded video.</em></a></p></strong></p>
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<p><strong><em>Human Impact</em></strong></p>
<p><strong><p><a href="http://protectearth.org/2011/stop-deforestation/"><em>Click here to view the embedded video.</em></a></p></strong></p>
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<p><strong><em>Save Earth &#8211; Ecological Footprint</em></strong></p>
<p><strong><p><a href="http://protectearth.org/2011/stop-deforestation/"><em>Click here to view the embedded video.</em></a></p></strong></p>
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		<title>Human Insanity</title>
		<link>http://protectearth.org/2011/human-insanity/</link>
		<comments>http://protectearth.org/2011/human-insanity/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 22:16:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[People]]></category>

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<p>Hello World,</p>
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<p><strong><em>Watch this video &#8211; Human Insanity &#8211; </em></strong></p>
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<p style="text-align: left;"><strong><em>WARS &#8211; MAD WORLD!
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<p style="text-align: left;"><strong><em>We spend Trillions  $ in War&#8230;<strong><em></em></strong></em></strong></p>
<p style="text-align: left;"><strong><em><strong><em>Whereas there are millions of children and people dying of hunger&#8230;.</em></strong></em></strong></p>
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<p><p><a href="http://protectearth.org/2011/human-insanity/"><em>Click here to view the embedded video.</em></a></p></p>
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<p><strong><em>Watch Bush &#8211; 9/11
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<p><p><a href="http://protectearth.org/2011/human-insanity/"><em>Click here to view the embedded video.</em></a></p></p>
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<p><strong><em>Was 9/11 a conspiracy?</em></strong></p>
<p><p><a href="http://protectearth.org/2011/human-insanity/"><em>Click here to view the embedded video.</em></a></p></p>
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<p><strong><em>Watch this video:
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<p><p><a href="http://protectearth.org/2011/human-insanity/"><em>Click here to view the embedded video.</em></a></p></p>
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<p><strong><em>1 day before 9/11 &#8211; Corruption, Politics and Tax Payer Money? </em></strong></p>
<p><p><a href="http://protectearth.org/2011/human-insanity/"><em>Click here to view the embedded video.</em></a></p></p>
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<p><strong><em>Scientific evidence of total collapse </em></strong></p>
<p><p><a href="http://protectearth.org/2011/human-insanity/"><em>Click here to view the embedded video.</em></a></p></p>
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<p><strong><em>Watch this video</em><em>: <strong><em> wiki leaks provides some clues</em></strong>
</em></strong></p>
<p><p><a href="http://protectearth.org/2011/human-insanity/"><em>Click here to view the embedded video.</em></a></p></p>
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<p><img class="size-medium wp-image-1624 aligncenter" title="missiles" src="http://protectearth.org/wp-content/uploads/2011/11/missiles-300x225.jpg" alt="" width="300" height="225" /></p>
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<p><strong><em>A message to all Humanity</em></strong></p>
<p><strong><em>Out of BOX </em></strong></p>
<p><p><a href="http://protectearth.org/2011/human-insanity/"><em>Click here to view the embedded video.</em></a></p></p>
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<p><a href="http://protectearth.org/wp-content/uploads/2011/11/SPOOKY.jpg"><img class="size-medium wp-image-1625 aligncenter" title="SPOOKY" src="http://protectearth.org/wp-content/uploads/2011/11/SPOOKY-300x218.jpg" alt="" width="300" height="218" /></a></p>
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<p><strong><em>Stop Human Insanity!</em></strong></p>
<p><p><a href="http://protectearth.org/2011/human-insanity/"><em>Click here to view the embedded video.</em></a></p></p>
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<p><strong><em>Be Who You are.</em></strong></p>
<p><p><a href="http://protectearth.org/2011/human-insanity/"><em>Click here to view the embedded video.</em></a></p></p>
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		<title>Water for Food</title>
		<link>http://protectearth.org/2011/water-for-food/</link>
		<comments>http://protectearth.org/2011/water-for-food/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 18:39:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Water]]></category>

		<guid isPermaLink="false">http://protectearth.org/?p=1601</guid>
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<p><strong>Hello World,</strong></p>
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<p><strong>We need food and water to survive. To grow food, agriculture needs water. <strong>Agriculture uses two thirds of all the freshwater of this planet. It consumes trillions cubic meters of water annually for irrigation and livestock husbandry globally. </strong><strong>The food industry uses billions of cubic meters of water in food processing. Exact numbers are hard to quantify. <strong>The edible fat industry needs the most water, but abattoirs, dairies, distilleries and breweries are also water-demanding activities. Besides water being used to create food, water is also required for cleaning, cooking, braising, in sauces, for coffee etc. After this, pots and pans, plates and cutlery must be washed up. </strong></strong></strong><strong></strong></p>
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<p><strong><a href="http://protectearth.org/wp-content/uploads/2011/10/water-conservation-small1.jpg"><img class="size-full wp-image-1602 aligncenter" title="water-conservation-small1" src="http://protectearth.org/wp-content/uploads/2011/10/water-conservation-small1.jpg" alt="" width="189" height="252" /></a></strong></p>
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<p><strong>Water in food enhances flavor, consistency, succulence, and the enjoyment of food for all our senses. More water in food could reduce our energy intake. But is it possible to raise the water content of food without, degrading flavor and smell? And for the sake of global food supply – can we reduce the need of fresh water in food production? </strong></p>
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<p><strong>The mean consumption of water in a typical North American household is 370 liters per person per day, about 10 liters of which are used daily as food or in food handling, and a further 20 liters for washing up and cleaning. This does not include other household uses such as washroom, showers, washing of clothes, lawn irrigation etc. A typical North American uses 10 times more water than a Kenyan or Ethiopian.
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<p><strong><em>Watch this video: Thirsty World</em></strong></p>
<p><a href="http://protectearth.org/2011/water-for-food/"><em>Click here to view the embedded video.</em></a></p>
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<p><em><strong>Water gives food firm texture </strong></em></p>
<p><strong>Water is crucial for good food. The water content of e.g. prime grade pork is 60 grams per 100 grams of food, while an apple contains about 90% water. Without this water, the remaining food components would be quite tasteless. Water is needed to maintain a pressure in the cells that make up the food, and makes the food fresh and firm. </strong></p>
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<p><strong>Water also takes part in the reactions with the other ingredients of food. Salts and mineral compounds, and also low molecular organic compounds, are transported in water. </strong><strong>The biochemical reactions in the cell occur in the aqueous phase. A few % of the water in the food take part in the stabilizing reactions with nucleic acids, phospholipids and proteins, and enables these to form a molecular structure in two and three dimensions, so that cell membranes, RNA, enzymes and so on can function. </strong></p>
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<p><a href="http://protectearth.org/wp-content/uploads/2011/10/nowaternolifebook.jpg"><img class="size-medium wp-image-1603 aligncenter" title="nowaternolifebook" src="http://protectearth.org/wp-content/uploads/2011/10/nowaternolifebook-195x300.jpg" alt="" width="195" height="300" /></a></p>
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<p><strong>Micro-organisms also need water for their metabolism. It is a common feature of all the methods used to conserve food that the available quantity of water is reduced in the food. Chemical preservatives which inhibit microbial growth are an exception. But salting, preserving, drying, smoking, bottling and deep freezing all decrease the ability of microorganisms to grow by inhibiting water activity. </strong></p>
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<p><strong><em>Watch this video: Virtual Water for Food</em></strong></p>
<p><a href="http://protectearth.org/2011/water-for-food/"><em>Click here to view the embedded video.</em></a></p>
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<p><em><strong>A glass of water before food </strong></em></p>
<p><strong>Properly handled, water in food enhances flavor, consistency, succulence and enjoyment of food for all the five senses. Improperly handled, too much water can dilute food into a thin soup, while too little water will produce a dry and flavorless food. Water has an immense effect on nutritional value. Our often excessive energy intake in relation to energy use can be reduced if foods containing a lot of water displace those that contain little water. </strong></p>
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<p><strong>A higher proportion of the energy supply comes instead from proteins and carbohydrates. By increasing the intake of food of high water content, energy intake can be reduced. A glass of water before food is thus very good dietary advice for those who want to eat less. </strong></p>
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<p><a href="http://protectearth.org/wp-content/uploads/2011/10/save-water.gif"><img class="size-full wp-image-1604 aligncenter" title="save-water" src="http://protectearth.org/wp-content/uploads/2011/10/save-water.gif" alt="" width="250" height="250" /></a></p>
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<p><strong><em>Watch this video: Virtual Water and Sustainability</em></strong></p>
<p><a href="http://protectearth.org/2011/water-for-food/"><em>Click here to view the embedded video.</em></a></p>
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<p><strong><div class='et-box et-warning'>
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<p><em><strong>Three main problems and Future Research Areas</strong></em></p>
<p><strong>If a researcher were given the task to suggest some important research subjects concerning water and food over the next 10-20 years, I believe that the future research should focus on three main problems as discussed below: </strong></p>
<p>&nbsp;</p>
<p><em><strong>* Water content in Food Production</strong></em></p>
<p><strong>What effect does water content have on the storage stability and texture of food and on the perceived food quality? When do perishables wither? The overall trend in the food industry is towards ever fresher raw materials. Greater knowledge of storage at macro and micro level is presumably necessary if these conflicting forces are to be reconciled. All the reactions that alter food quality occur in the aqueous phase. Water is probably of crucial importance for food quality. </strong></p>
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<p><em><strong>*More water in the diet </strong></em></p>
<p><strong>The food industry is giving us too much fat, too much sugar and too much butter. Imagine that the water content of the diet was instead to increase by 10% &#8211; fats and carbohydrates would then be diluted. How can food raw materials and preparation methods be adapted to such a situation? What is needed to raise the water content of the diet without, at the same time, degrading flavor and smell? </strong></p>
<p>&nbsp;</p>
<p><em><strong>*Use of water for food production </strong></em></p>
<p><strong>The problem with global food industry is ever increasing water demand by agriculture. How can crop farming be carried out with limited water resources? Food processing is water intensive. What can be done to reduce the need for fresh water in the food industry? </strong></p>
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<p><strong>The United Nations Food and Agricultural Organization FAO is promoting the concept of virtual water – that water can be imported in processed form, as grain or fruit, to countries with a limited supply of water and the water volumes can be released there for purposes other than irrigation. What are the technical, economic and not least the legal obstacles to such a development? </strong></p>
<p>&nbsp;</p>
<p><strong>There is great need of knowledge about water in food, and this knowledge must be communicated to decision makers globally, to countries and to households. There is therefore a lot to be done by researchers, the food industry and the authorities. Always remember, “No water = No food = No life.” Save water please.</strong></p>
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<p><a href="http://protectearth.org/wp-content/uploads/2011/10/no-water-no-life-no-blue-no-green1.jpg"><img class="aligncenter" title="no-water-no-life-no-blue-no-green" src="http://protectearth.org/wp-content/uploads/2011/10/no-water-no-life-no-blue-no-green1-150x150.jpg" alt="" width="150" height="150" /></a></p>
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<p><em><strong>Video Gallery:</strong></em></p>
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<p><strong><em>Watch this video: Eating the World&#8217;s Water</em></strong></p>
<p><a href="http://protectearth.org/2011/water-for-food/"><em>Click here to view the embedded video.</em></a></p>
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<p><strong><em>Water Footprint of a typical day</em></strong></p>
<p><a href="http://protectearth.org/2011/water-for-food/"><em>Click here to view the embedded video.</em></a></p>
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		<title>Save Wetlands</title>
		<link>http://protectearth.org/2011/save-wetlands/</link>
		<comments>http://protectearth.org/2011/save-wetlands/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 22:45:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Wetlands]]></category>

		<guid isPermaLink="false">http://protectearth.org/?p=1585</guid>
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<p><strong>Hello World, </strong></p>
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<p><strong>I would like to discuss about wetlands today. I will start with basic understanding of wetlands and the issues related with restoring wetlands (<em>e.g. what is wetlands, how can we store wetlands, why are wetlands so useful, biodiversity and ecosytem function and productive wetlands etc.</em>). I would also like to challenge you to think outside our traditional thinking, when it comes to what can we do or where our researches should focus in future. </strong></p>
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<p><strong>Wetlands – bogs, swamps, and marshes – act like sponges. They filter out impurities in the water, absorb silt, regulate the flow of water and add moisture to the atmosphere. Without them, river flow too fast, lakes become overburdened with organic matter, and coastlines are eroded. </strong><strong>Wetlands are thus a huge natural filter system which cleans water. Wetlands also act as  sponges or storage space during floods which store extra flood water thus preventing flood damages to nearby towns or neighborhood.</strong></p>
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<h5><strong>Half of the world’s wetlands were lost in the last century, when they were too often perceived as waste ground that only required draining to provide much-needed extra space for development. A fear of malaria, spread by mosquitoes breeding in still water, provided a further rationale for much wetland clearance. Was that a wise decision? No, you see the consequences of frequent flooding and damages.</strong></h5>
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<p><strong>The destruction of wetlands can have a devastating impact on the environment, including the extinction of freshwater fish and other wildlife, and the consequent loss of livelihood for local people.</strong></p>
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<p><strong>In 1971, the Convention on Wetlands was signed at Ramsar in Iran. A list of 1,388 important international wetlands has been drawn up over the intervening years by the 138 signatory states, with the aim of conserving these vital areas.</strong></p>
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<p><em><strong></strong></em> <strong><div class='et-box et-warning'>
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<p><em><strong>Restoring of Wetlands</strong></em></p>
<p><strong>I have several questions today regarding restoring wetlands. I will also address the key areas of research where we should focus in future.</strong></p>
<p><strong></strong> </p>
<ul>
<li><strong>Is there a connection between biodiversity in wetlands and the ability of wetlands to filter out phosphorus and nitrogen? </strong></li>
<li><strong>Can different functions be achieved in the same wetland? </strong></li>
<li><strong>How do we maintain the function of wetlands in a long term perspective? </strong></li>
<li><strong>Is the action we are taking to restore wetlands sufficient? </strong></li>
<li><strong>And, to look further ahead – how shall we in future better utilise the potential of wetlands for production? </strong></li>
</ul>
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<p><a href="http://protectearth.org/wp-content/uploads/2011/10/birds-queen-elizabeth.jpg"><img class="size-medium wp-image-1586 aligncenter" title="birds-queen-elizabeth" src="http://protectearth.org/wp-content/uploads/2011/10/birds-queen-elizabeth-300x231.jpg" alt="" width="300" height="231" /></a></p>
<p style="text-align: center;"><strong><em>Picture: Wetlands &#8211; Birds playground</em></strong></p>
<p style="text-align: center;"><strong><em></em></strong> </p>
<p><strong>Through purposeful ditching and drainage to dry the land, many of the world’s wetlands have disappeared. The land has been wanted for cultivation and other development. The loss of wetlands has resulted in impoverishment of the landscape which makes it more vulnerable in many ways. Among other things, biodiversity has been depleted and the transport of nutrients from land to water has increased, with eutrophication in lakes and seas as the result. </strong></p>
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<p><strong>Research in recent years has shown how wetlands can be used in different ways as a tool in environmental work. By restoring wetlands, or specially constructing wetlands for different purposes, useful functions are created for humans and the natural environment, such as water purification, biodiversity, balancing of water flows, improvements in the quality of life, production and recycling of resources. </div></div></strong></p>
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<p><strong>Why are Wetlands so Useful?</strong></p>
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<p><em><strong>* Water purification </strong></em></p>
<p><strong>Wetlands filter out nitrogen and phosphorous and also heavy metals and environmental toxins. Wetlands deal with diffuse discharges from e.g. agriculture, and also function as a stage in sewage treatment. </strong></p>
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<p><em><strong>* Biodiversity </strong></em></p>
<p><strong>Many species of plants and animals that have their habitats in wetlands have been driven out somewhere else. By restoring wetlands, we have the opportunity to create increased living space for these species and to create greater diversity in the landscape. Wetlands are used, occasionally or permanently, by many species for e.g. foraging and breeding, or as a place to rest. </strong></p>
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<p><em><strong>* Balancing of water flows </strong></em></p>
<p><strong>Wetlands can help balance out variations in flow. Water that has been restored in wetlands can be used for e.g. irrigation. </strong></p>
<p><strong></strong> </p>
<p><strong>* <em>Improved quality of life</em> </strong></p>
<p><strong>Wetlands can be a great source of pleasure for all. Examples are outdoor activities, fishing, hunting, bird watching, enjoyment of nature, the scenery, tourism, school trips and education. </strong></p>
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<p><em><strong>* Production and recycling of resources </strong></em></p>
<p><strong>Wetlands offer the chance to produce e.g. bio-energy and to recycle nutrients to agricultural land. </strong></p>
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<p><a href="http://protectearth.org/wp-content/uploads/2011/10/wetland_food_web.gif"><img class="size-medium wp-image-1587 aligncenter" title="wetland_food_web" src="http://protectearth.org/wp-content/uploads/2011/10/wetland_food_web-300x175.gif" alt="" width="300" height="175" /></a></p>
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<p><em><strong>Biodiversity and ecosystem function </strong></em></p>
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<p><strong>Research in the future will have to address, inter alia, the relationship between biodiversity and the function of the ecosystem, a relationship that is of very great interest from both a scientific and applied point of view. Wetlands are excellent model ecosystems for research into such relationships. A great challenge for the future is to elucidate to what extent different functions can be achieved in the same wetland. </strong></p>
<p><strong></strong> </p>
<ul>
<li><strong>Are there examples of a coupling between a high degree of biodiversity and the capacity for removal of nitrogen or phosphorus? </strong></li>
<li><strong>How can we best create and maintain habitats for marginalised species that have their natural environments in wetlands? </strong></li>
<li><strong>Can these wetlands also become effective nitrogen and phosphorous traps in the agricultural landscape? </strong></li>
<li><strong>How do we maintain the function of wetlands in a long term perspective? Other important areas of research are concerned with the acquisition of quantitative knowledge of the significance of wetlands on a larger scale. </strong></li>
</ul>
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<p><strong>In many drainage basins, there are huge areas of wetlands that have been drained in the past centuries. Will the action we take in the next ten to twenty years be enough to achieve a noticeable effect, whether it concerns biodiversity, storage of water or removal of nitrogen and phosphorous? </strong></p>
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<p><strong><a href="http://protectearth.org/wp-content/uploads/2011/10/Restoring-Wetlands.jpg"><img class="size-medium wp-image-1595 aligncenter" title="Restoring Wetlands" src="http://protectearth.org/wp-content/uploads/2011/10/Restoring-Wetlands-300x225.jpg" alt="" width="300" height="225" /></a></strong></p>
<p style="text-align: center;"><em><strong>Picture: Restoring Wetlands </strong></em></p>
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<p><strong><em>Productive Wetlands </em></strong></p>
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<p><strong>An area of more visionary character is how we can in the future produce different useful functions in wetlands. In many parts of the world, wetlands are used in aquaculture. In Asia, it is usual for freshwater shrimps and different fishes to be farmed, and for aquatic plants to be grown which are harvested as vegetables. Wetland plants can be used as animal feed. </strong></p>
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<p><strong>Research is also carried out at present on various compounds which can be extracted from algae, some of which can be grown in shallow freshwater systems. One example of other products which can be obtained from wetlands is starch, since many wetland plants have storage organs that are very rich in starch. </strong></p>
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<p><strong>Wetland plants also often contain a lot of fibre which can be used for the production of paper and rope. Wetland plants can be converted into building materials. For instance, reeds have been traditionally used as roof covering, and inGermanya high class insulation material has been produced from reedmace. Furniture can be made from e.g. papyrus. </strong></p>
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<p><strong>The question in future will be how we can, in a sustainable manner, utilise the production potential of wetlands and at the same time maintain important ecological functions.</strong></p>
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<p><em><strong>Video Gallery:</strong></em></p>
<p><strong>Restoring Wetlands</strong></p>
<p><strong></strong> </p>
<p><p><a href="http://protectearth.org/2011/save-wetlands/"><em>Click here to view the embedded video.</em></a></p> </p>
<p><a href="http://protectearth.org/2011/save-wetlands/"><em>Click here to view the embedded video.</em></a></p>
<p><a href="http://protectearth.org/2011/save-wetlands/"><em>Click here to view the embedded video.</em></a></p>
<p><a href="http://protectearth.org/2011/save-wetlands/"><em>Click here to view the embedded video.</em></a></p>
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		<title>Sustainable World</title>
		<link>http://protectearth.org/2011/designing-a-sustainable-world/</link>
		<comments>http://protectearth.org/2011/designing-a-sustainable-world/#comments</comments>
		<pubDate>Wed, 12 Oct 2011 04:10:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Featured]]></category>

		<guid isPermaLink="false">http://protectearth.org/?p=1503</guid>
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<p><strong>Hello World, </strong></p>
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<p><strong>Today I would like to discuss &#8220;designing a sustainable world&#8221;. </strong></p>
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<p><em><strong>&#8220;The critical issue &#8211; for people, organizations, and governments alike &#8211; is knowing where we want to be. The imaginary, an alternative cultural vision, is vital in shaping expectations and driving transformational change. Shared visions act as forces of innovation, and what designers can do- what we all can do &#8211; is imagine some situation or condition that does not yet exist but describe it in sufficient detail that it appears to be a desirable new version of the real world.&#8221; &#8211; John Thackara </strong></em></p>
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<p><a href="http://protectearth.org/wp-content/uploads/2011/10/A-Better-World-By-Design1.jpg"><img class="size-medium wp-image-1506 aligncenter" title="A-Better-World-By-Design1" src="http://protectearth.org/wp-content/uploads/2011/10/A-Better-World-By-Design1-300x234.jpg" alt="" width="300" height="234" /></a></p>
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<p><strong>For better or for worse, the material stuff that surrounds us shapes our lives. Products have brought what is arguably the zenith of human comfort to those who can afford them. We are knee-deep in useful things such as refrigerators and quality footwear, yet we are also laden with the detritus of the last generation of objects. The periphery of our comfort zone is lined with waste. The fact that all stuff &#8211; every ballpoint pen, every pair of flip-flops &#8211; was made with intention is almost as astounding as the sheer number of things around the world. Some designer ensured that it would take scarcely any thought to use our coffee percolator. While we were not paying attention, the designer also made sure that it would look embarrassingly out of date as soon as possible. </strong></p>
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<p><a href="http://protectearth.org/wp-content/uploads/2011/10/newfuture.png"><img class="size-full wp-image-1507 aligncenter" title="newfuture" src="http://protectearth.org/wp-content/uploads/2011/10/newfuture.png" alt="" width="486" height="332" /></a></p>
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<p><strong>This habit of design for obsolescence, using centuries-old technologies, has created a huge set of challenges. We could resolve them by collectively renouncing all but the most basic of material comforts.Alternatively, we could accept the status quo. But while one approach seems retrograde, doomed to failure, the other is simply unthinkable. Perhaps our ticket to a better, more sustainable future is to do what human beings to best, given the chance &#8211; design our way out of the conundrum.</strong></p>
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<p><a href="http://protectearth.org/wp-content/uploads/2011/10/thinking.jpg"><img class="size-medium wp-image-1524 aligncenter" title="thinking" src="http://protectearth.org/wp-content/uploads/2011/10/thinking-200x300.jpg" alt="" width="200" height="300" /></a></p>
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<p><strong>Product Design</strong></p>
<p><strong>The inventor Edwin Land once referred to creative acts such as design as a &#8220;sudden cessation of stupidity&#8221;. The twenty-first century has already seen a huge wave of such moments, and we have had the opportunity to make designed things more sustainable. We are not lacking in creative acts, ideas, or strategies: we have them in spades. Our greater challenge lies in knitting all of these together. Product design is not merely architecture for small things: it is a field in which a whole set of dynamic and unpredictable factors must be considered. We manufacture consumer products by the thousands, and we release them into the world like flocks of birds. </strong></p>
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<p><a href="http://protectearth.org/wp-content/uploads/2011/10/greenair_.jpg"><img class="size-full wp-image-1508 aligncenter" title="greenair_" src="http://protectearth.org/wp-content/uploads/2011/10/greenair_.jpg" alt="" width="550" height="391" /></a></p>
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<p><strong>Today&#8217;s product designer often has little control over where these products go, how they are used, whether they get hacked, axed, or modified, and how they are disposed of when they break or wear out. Still, most of an object&#8217;s ecological impact is determined at the design stage, so in this seeming chaos is a vast, often untapped opportunity for smarter, more effective design. One thing that product designers have that architects lack is speed: things can be cranked out in a fraction of the time it takes for a building to be developed. The field of product design has also evolved quickly. </strong></p>
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<p><a href="http://protectearth.org/wp-content/uploads/2011/10/eco_friendly2.jpg"><img class="size-full wp-image-1510 aligncenter" title="eco_friendly2" src="http://protectearth.org/wp-content/uploads/2011/10/eco_friendly2.jpg" alt="" width="115" height="115" /></a></p>
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<p><strong>In 2000, the well-known science fiction author and renowned design visionary Bruce Sterling released his &#8220;Viridian Design Manifesto&#8221;, in which he called for a completely new approach to industry, design, and &#8220;social engineering&#8221;. The manifesto made an appeal for &#8220;intensely glamorous environmentally sound products&#8221;, goods that would be irresistible to consumers for their sheer gorgeousness, that would establish a market in which buying unsustainable products would amount to fashion suicide. A decade later, Sterling&#8217;s vision is coming to fruition. </div></div> </strong></p>
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<p><strong>What&#8217;s next?</strong></p>
<p><strong>Demand for truly ecofriendly products is now growing so fast designers can not keep up. Well into the 1990s, ecologically responsible furniture amounted to little more than globs of recycled plastic melted into the shape of chairs and sofas; today there&#8217;s a good chance that a sleek, top-of-the-line office chair might be the most ecologically responsible choice. </strong></p>
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<p><strong>Most of the green products on the shelf today are mere half-steps, metaphorical references to sustainability. A solar cell-phone charger should be more than a friendly, guilt-absolving talisman with an ecosensitive sheen. It should be made, used, and retired with biological cleverness and the lightest of impacts. Tiny, hesitant improvements are a terrific way of perpetuating a broken system, but many of the components for fully overhauling this system are already here, waiting to be assembled. Sustainability can be applied to anything that&#8217;s made. </strong></p>
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<p><a href="http://protectearth.org/wp-content/uploads/2011/10/earth-day1.jpg"><img class="size-medium wp-image-1519 aligncenter" title="earth-day" src="http://protectearth.org/wp-content/uploads/2011/10/earth-day1-300x266.jpg" alt="" width="300" height="266" /></a><a href="http://protectearth.org/wp-content/uploads/2011/10/earth-day.jpg">
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<p><strong>We must bring about a full-scale convergence of sustainable approaches. Humans are relentless tinkereres, production and industry are central obsessions. Since the mid-1990s, crafty ecodesign has been seized upon, commodified made bright and clean. We now know how to turn unneeded grass into cabinets, to weave flame-retardant cloth that will compost in a field, to send electronics back to their makers to be disassembled and made anew. We can power our toxin-free laptops by teasing energy out of the sun. In trying to create this change, designers can spend a lot of time fussing about technical details that are often outside their purview, thereby failing to play to their greatest strengths. </strong></p>
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<p><a href="http://protectearth.org/wp-content/uploads/2011/10/designforsust.jpg"><img class="size-full wp-image-1517 aligncenter" title="designforsust" src="http://protectearth.org/wp-content/uploads/2011/10/designforsust.jpg" alt="" width="180" height="240" /></a></p>
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<p><strong>The liberation of sustainable design will mean changing the way we compose and conceive of our material world, piece by piece. Designers may be able to come up with great solutions for the complex challenges that humans create, yet they alone can not solve the ecological design problem. </strong></p>
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<p><a href="http://protectearth.org/wp-content/uploads/2011/10/eco_friendly_citizens_of_the_world.png"><img class="aligncenter" title="eco_friendly_citizens_of_the_world" src="http://protectearth.org/wp-content/uploads/2011/10/eco_friendly_citizens_of_the_world.png" alt="" width="160" height="163" /></a><a href="http://protectearth.org/wp-content/uploads/2011/10/eco_friendly_citizens_of_the_world.png">
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<p><strong>Business people decide what gets made. Governments make rules. The global market rolls on. And at every moment we all make decisions to buy, to demand, to repair, or to opt out. Design guru John Thackara writes: &#8220;We have built a technology-focused society that is remarkable on means, but hazy about ends. It&#8217;s no longer clear to which question all this stuff- tech &#8211; is an answer, or what value it adds to our lives.&#8221;</strong></p>
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<p><a href="http://protectearth.org/wp-content/uploads/2011/10/Eco-Friendly-World.jpg"><img class="size-full wp-image-1513 aligncenter" title="Eco-Friendly-World" src="http://protectearth.org/wp-content/uploads/2011/10/Eco-Friendly-World.jpg" alt="" width="300" height="300" /></a></p>
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<p><strong>If we step back from the surfeit of stuff, we can see the systems for change orbiting around us, but only if we get involved will they be able to maintain their momentum. We decide whether to share things with our neighbors or hoard them in the attic. We are the ones who can alter our clothing, customize our furniture, and choose to use things for years longer than is expected. Rather than waiting for green products to appear &#8211; stamped, sanctioned, and ready &#8211; we can demand them, or create them ourselves.</strong></p>
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<p><strong><em>Watch this video: Visions of a Sustainable World</em></strong></p>
<p><a href="http://protectearth.org/2011/designing-a-sustainable-world/"><em>Click here to view the embedded video.</em></a></p>
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<p><em><a href="http://protectearth.org/wp-content/uploads/2011/10/eco_friendly1.jpg">
</a><strong>Watch this video: Envisioning a Sustainable Civilization</strong></em></p>
<p><a href="http://protectearth.org/2011/designing-a-sustainable-world/"><em>Click here to view the embedded video.</em></a></p>
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